How to Send Bulk Messages on WhatsApp

Estimated read time 4 min read

Sending bulk messages on WhatsApp can be an effective way to reach your audience. However, it is important to follow WhatsApp’s guidelines and create engaging content.

To help businesses avoid spam and promote high-quality bulk messaging, WhatsApp has introduced tiers, status, and quality ratings. These measures are designed to prevent businesses from using WhatsApp API for malicious purposes.

Set up a broadcast list

WhatsApp offers a unique feature that allows you to send bulk messages to a limited number of contacts simultaneously. This feature is useful for sending important announcements and messages to team members, friends, or family members.

However, this feature comes with some limitations that you should consider before using it. Firstly, you need to ensure that the people who you are sending a broadcast message have saved your phone number in their address book.

Secondly, WhatsApp limits the number of users that can be included in each broadcast list to 256. This is to prevent people from spamming users with unwanted messages.

WhatsApp also recommends not using this feature to send large amounts of messages simultaneously. This is because it can result in an influx of replies.

Create a message template

Message templates can help you send bulk messages on WhatsApp. They’re easy to create and submit for approval by WhatsApp.

WhatsApp’s team reviews each template submission, and they may approve or reject it based on the information you provide. The process can take up to 24 hours.

You must use unique names for your templates, which cannot contain lowercase alphanumeric characters or underscores (_). They also cannot be more than 1024 characters in length and must not contain newlines, tabs, or more than 4 consecutive spaces.

When creating your template, you can choose to include a header section with images, videos, or documents. This can improve customer experience by including more content and providing context.

You can also choose a call-to-action button to trigger a phone call or open a website when clicked. You can have up to 2 buttons in a template, but they must be unique and cannot trigger the same action.

Send the message

Using WhatsApp to send bulk messages is a great way to reach your customers at scale. However, it is important to follow WhatsApp’s rules when sending these messages.

If you do not follow these rules, your account could be banned. This will cost you money and could lose you, potential customers.

In order to use WhatsApp to send bulk messages, you need to set up a contact list. You can do this manually or with the help of a marketing automation tool.

Once you have your list ready, you can begin creating a message template. The message template should be approved by WhatsApp before you send it.

The template must be free of hard-selling sentences like discount, promotion, or buy 1 get 1. You can add customer names and dates to the template as well as special characters such as 1.

Receive replies

With WhatsApp’s strict guidelines regarding bulk messaging, businesses must tread carefully. SMEs and enterprises risk being banned from the platform for spamming consumers with messages.

Thankfully, there are ways to send bulk WhatsApp messages without violating Meta’s policies. These include using a WhatsApp Business solution provider, like Trengo, which can help you set up your API account quickly and securely.

The first thing you need to do is set up a broadcast list. You can create a list for all of your contacts or just the people who are interested in your product or service.

Next, you need to set up an auto-reply function on WhatsApp. This is an important step in customer service, as customers are eager to get their inquiries acknowledged immediately.


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