YouTube is a powerful tool for driving traffic to your website, but it won’t be effective if you don’t use it correctly. Follow these tips to get started and drive more traffic to your videos.
Start by doing keyword research to find the terms your audience is using when searching for what you have to offer. Then, optimize your video titles, descriptions, and tags for those terms.
1. Create a compelling title
One of the most important things you can do to drive traffic to your YouTube video is to create a compelling title. A captivating title will draw people in, and it can increase your clickthrough rate by a considerable amount.
A well-optimized title will also help you rank for search terms. This is because a compelling title will show up higher in the search results than less-compelling titles, making your video more likely to be viewed.
Your title should be single-minded about your video topic, and it should be relevant to your target audience. Being relevant to your audience is the best way to boost watch time and build brand loyalty.
2. Optimize your video’s description
Your video’s description is the lifeblood of your YouTube SEO strategy. It’s a great place to include keywords and signal search engines what your video is about.
The ideal description is one that’s natural, enticing, and easy to understand. It should also include 1-2 mentions of your target keyword and variations.
If you’re unsure how to optimize your description, consider using a tool like Ahrefs Content Explorer. It will list videos that already get a lot of traffic from Google, as well as their SEO metrics.
Another great way to drive traffic is by embedding your video on other websites. This helps you gain new views and increase your CTAs.
3. Optimize your video’s thumbnail
One of the best ways to drive traffic to your video is through SEO. Whether you’re posting cooking videos one day or gaming tutorials the next, making your content optimized for search is essential.
Creating optimized YouTube thumbnails will increase your online visibility and improve your ranking on Google. Start by using a tool like Ahrefs’ Content Explorer to see what topics already get traffic from Google.
Then, use your selected keywords in your title, description, tags, and URL. Avoid clickbait and keep your video’s topic relevant to the audience.
Including a picture of a face in your thumbnail image can create stronger connections with viewers than text alone. Studies show that pictures with faces drive 38% more engagement.
4. Optimize your video’s tags
Using the right tags and metadata is crucial to getting your videos discovered by the audience you want. They help YouTube and Google determine the subject of your video and rank it for relevant searches.
You should start by identifying 2-6 targeted keywords that are relevant to your video’s topic. These should then be incorporated into your video’s title, description, and tags.
You should also include hashtags in your video’s title and description to further signal the topic of your video. However, don’t go overboard and make your video too keyword-stuffed.
5. Optimize your video’s URL
If you want your video to rank well on YouTube, you must optimize it for search. The first step is to choose a target keyword that will help you stand out from competitors and generate organic traffic from YouTube.
Next, include this keyword in your video’s title and description. Be sure to use a keyword that’s relevant to your topic and fits naturally with your brand’s voice.
Also, make sure to add the keyword in your file name before uploading it to YouTube. This subtly tells YouTube algorithms what your video is about so that it appears in relevant search results.